A little while ago the Record Deal Doctor had a chance to catch up with a rep from Universal Music Group who wanted to share his thoughts on the Music Powers book with people thinking about a career in music. He granted us an exclusive interview. Enjoy!

What is your position at Universal?

Mailroom/Assistant and Field Marketing Representative

So you deal with....?

Other than delivering mail I'm responsible for marketing artists at retail stores and lifestyle accounts, creating and developing artist marketing plans and promotions, and I also act as the lead information source of designated record label product of the Universal Music Group.

How did you come across the music powers book, and what was your
first impression of it?

Well, along with my day job, I also produce Hip Hop and R&B music. In my ongoing quest to obtain knowledge, surfing the internet brought me to Music Powers. My first impression of it was a great one. They offered a free chapter read, which allowed me to check out the writing style as well as preview the content of the book.

What makes the music powers book so special, what is different about it compared to the rest of the books out there on this subject?

The music powers book is very special due to it's diverse knowledge. Working in a corporate environment everyday as well as being in the streets broadens my awareness of how the music industry works. This business can not conduct itself without each of these worlds. It needs the streets just as much as the corporate side. So the music powers book shines light on many aspects of the business with VERY ACURATE detail. Honestly, the majority if not all the information out there is information that is exclusive only to people well versed in the business. Other books are just too corporate and only focus on the Business aspect. However, music powers can be read and made use of equally well by an executive or a street hustler.

Would you recommend this book?

I would definitely recommend this book. It's a must have for those who are serious about the music business.

Who can benefit from the info in this book?

ABOSOLUTELY EVERYONE!!! Even those who aren't interested in the Music Business. It's simply great knowledge to have.

If you could offer just a few words of advice to someone trying to
come up, what would they be?

Never settle for less. Dreams are only an extension of reality. Everything can be obtained in this world of ours. Having knowledge definitely enhances your chances, but the RIGHT knowledge allows one to hit the bulls eye every time. This book focuses on the RIGHT knowledge!!! So I would definitely advise one to read this book and work towards your aspirations in this business.

Ivan Davis
Universal Music Group